Reposting on LinkedIn: Your Secret Trick
Reposting on LinkedIn is a great tool for creators. It means sharing content from other users on your LinkedIn feed. This simple action can bring many benefits, especially for new LinkedIn creators.
Some people think reposting is not as good as making original content. But LinkedIn's algorithm often promotes content that gets interactions. This makes reposted content more likely to appear in others' feeds.
To repost on LinkedIn, you just click the repost button on a post. You can add your own thoughts if you want, and then share it with your network.
Best practices for reposting on LinkedIn
Reposting on LinkedIn is about picking and showing content that your audience will like. Choose content that is important to your audience, and adds value.
Try LinkedIn's Content Suggestions tool to find popular topics in your field. This tool helps you spot content your audience will likely enjoy.
Don't overwhelm your followers by reposting too much. Mix original content with reposts to keep your audience interested and engaged.
Make your reposts better by adding your own thoughts or comments. This shows your point of view and can start conversations.
As Brenda Meller suggests,
"It depends on what you are reposting. If it's a new original post from someone in your network, I recommend adding a thoughtful comment to their post instead of just clicking repost."
Here are some do's and don'ts for your reposting strategy.
Do:
- Repost content that fits your expertise
- Add personal comments to engage your audience
- Watch engagement metrics to improve your strategy
Don't:
- Share controversial content without context
- Overwhelm your audience with too many reposts
- Repost content that doesn't match your brand
Common mistakes to avoid when reposting on LinkedIn
One mistake is reposting too much. Some people think reposting a lot will make them more visible. But this can tire out your audience and lower engagement if you don't mix it with original content.
Mix reposts with new stuff you create to keep your audience interested. If you repost too often, people might stop paying attention, so find a good balance.
Another mistake is not making sure the reposted content fits your brand and goals. Choose content that matches your professional image and what you want to achieve. Always give credit to the person who made the original content. This is the right thing to do and makes you look more trustworthy.
Check out a list of Rising Creators to boost your LinkedIn growth. You can connect with others in your field, share ideas, and grow together. Make real connections with people who get what you're doing.
