LinkedIn Video Posts: A Guide to Engaging Content
Video content on LinkedIn is a strong tool that make your brand feel more human. They grab attention and help you connect better with others.
LinkedIn has made video a big part of its content plan. In one year, LinkedIn video posts got over 300 million views. They earn three times the engagement of text posts.
Judi Fox has over 5 million views on LinkedIn. She says, "video increases the speed at which you can make and develop stronger connections with connections and clients."
Videos are usually watched for about 1-2 minutes. It's important to get straight to the point.
In 2024, LinkedIn added AI-driven analytics. This helps the platform suggest content that matches what users like. Your video can now be shown to people who are more likely to watch it. This increases your chance to build a loyal audience.
Decide what you want from your LinkedIn video posts
Before you start recording, think about what you want to achieve with your LinkedIn videos. Who are you talking to? What do they care about? Use LinkedIn's Audience Insights to learn about their age, job, and interests. Make your videos match what they like.
Set clear goals you can measure. What should each video do? Maybe you want more people to know about you or get new customers. Make sure these goals fit with your bigger marketing plan. Use analytics to see how you're doing and update your goals based on what you find out.
If you're new to LinkedIn videos, try sharing industry tips or showing behind-the-scenes moments.
Neal Schaffer says, "video is the most engaging content, but raw footage isn't enough. Editing apps make it easy to create professional-looking videos that grab attention."
Use tools like Canva for video templates and Descript for editing to make your videos look professional.
Learn the best practices for creating engaging video content
To make videos that grab attention on LinkedIn, keep your message clear and simple. Turn your business videos into interesting stories. Use calls-to-action to tell viewers what to do next, like leaving a comment, sharing the video, or visiting your website.
For LinkedIn video posts, it's best to keep videos under 2 minutes. People on LinkedIn like short content.
Know the basics for uploading videos to LinkedIn
First, get the video length and format right. LinkedIn videos should be between 3 seconds and 10 minutes long. This gives you the freedom to match your content with your message and audience.
Think about resolution and aspect ratio. LinkedIn suggests a resolution of at least 1080 x 1920 pixels. The aspect ratio should be 9:16 for vertical videos.
Use an external microphone for better audio and ensure you have good lighting.
To upload a video, click "Start a post," pick the video icon, and choose your file. Make sure your video fits LinkedIn's rules so it uploads smoothly.
Write a fun and interesting video description. Tell a story that makes people want to do something, like comment or share. Tag people or companies that relate to your video to get more attention.
Don't overthink it. Pam Didner says, "Just do it, and do it often. If you can get past worrying about how you look, just do it."
This way of thinking helps you keep making and sharing videos.
Ways to get more people to watch and talk about your videos
Get your audience involved with your LinkedIn videos by asking open-ended questions. You can do this in the video or in the description.
Reply to comments from viewers. Talk with them to make stronger connections.
Use LinkedIn's analytics to see numbers like views, shares, and how much people interact with your videos. This helps you know what people like. Then you can make even better videos next time.
Boost your video's reach with promotion tips
Promote your LinkedIn video to get more viewers beyond your usual followers. Share it on other social media sites like X and Facebook. This way, more people will see it, and they'll visit your LinkedIn profile. Sharing your video on different platforms helps you reach all kinds of people.
Work with influencers or industry experts to reach more people. Team up with LinkedIn influencers or thought leaders to make content together. This way, you can use their audience to spread your message.
Join LinkedIn groups and communities to share your video and talk with people who like the same things.
Goldie Chan called the "Oprah of LinkedIn", talked about her experience making 500 daily videos: "By showing up and creating a video (good or bad) every single day, I was able to learn editing, network with other creators and build an audience that grew over 1900%."
Next steps
Trying new things is important. Test out different video styles like tutorials, interviews, and behind-the-scenes clips to see what your audience likes best.
Check out Rising Creators, a list of beginner LinkedIn creators that features video creators, too!
