LinkedIn Creator Mode: Boost Your Influence
Learn how LinkedIn Creator Mode boosts your influence and helps you find new opportunities.
What is LinkedIn Creator Mode?
With Creator Mode, you can highlight your content, gain followers instead of just connections, and use special tools that make your LinkedIn experience better.
Before Creator Mode, LinkedIn was mostly for professional networking and job searching. But in 2021, Creator Mode changed that. Now, LinkedIn also supports content creation and personal branding. This change lets you show off your content more and gain followers, not just connections.
Some people think Creator Mode is only for influencers or people with lots of followers. But it's actually for anyone who wants to grow their influence and audience on LinkedIn, no matter how many followers they have now.
LinkedIn has 875 million users all over the world. This gives content creators a big audience. Millions of people use Creator Mode to get more visibility and engagement.
Take Andy Balderson, for example. In February 2023, he was looking for new opportunities. He had over 3,000 LinkedIn connections and used Creator Mode to get noticed. At first, his posts got less than 1,000 views each week. But by sharing valuable content regularly, he got over 33,000 views in just two weeks: "I didn't think I could grow my reach on LinkedIn so fast!".
Note: LinkedIn's algorithm promotes engaging content. Using Creator Mode means your posts are more likely to show up in your followers' feeds and beyond. This increases your potential reach and engagement.
How to Turn On LinkedIn Creator Mode
As of March 2024, the toggle to turn Creator Mode on or off has been removed. All users are now automatically in Creator Mode, allowing everyone to access its features without any additional steps.
Before you start, make sure your profile looks great. You need a professional photo, an interesting headline, and a well-written summary. This helps more people find you and increases your chances of getting more engagement. People who use Creator Mode often see more profile views and engagement because their content reaches more people.
Note: You can choose whether the primary action on your profile is "Follow" or "Connect". By default, it remains "Follow" unless you update it. When someone sends you a connection request, they will also follow you while awaiting your response. Even if you decline their invitation, they will still follow your posts until they manually unfollow.
To host LinkedIn Audio Events, you need at least 150 followers or connections. So, start building your network and see how Creator Mode can change your LinkedIn experience.
Features of LinkedIn Creator Mode
LinkedIn Creator Mode has cool tools to make your content stand out and boost your presence. Here's what it offers:
Profile Customization Options: You can show off your best content and pick a special call-to-action. The option to display topics as hashtags in your profile has been removed. Your "About" section has been moved to the top of your profile to make your professional story more prominent.
Access to Creator Analytics: Creator Mode gives you detailed insights about your audience and how your content is doing. This information helps you make smart choices about your content and see what your audience likes.
To get the best out of these features, try these tips:
- Use the Featured section to show your top content
- Keep your profile updated with your current focus
- Use the call-to-action button to guide people to your website or newsletter
Before, LinkedIn profiles didn't have detailed analytics. Now, with Creator Mode, you can see insights like who follows you, how your posts are doing, and engagement numbers. This helps you plan your content better.
Optimizing Your LinkedIn Profile in Creator Mode
Here are some tips to boost your presence:
Crafting an Engaging Profile Headline: Your headline should show what you're good at and what you offer. Use keywords to help people find you and grab their attention as they browse LinkedIn.
Using the Featured Section Well: Display your top work and achievements to catch your audience's eye. Update this section often with new stuff to keep your profile interesting and up-to-date.
Here are more tips for a great profile:
- Use a professional profile picture
- Write a summary that shows your unique value
- Update your Featured section with new content regularly
- Use keywords in your headline and summary to help people find you
Make your profile better to get noticed and connect with more people.
Content Strategies for LinkedIn Creator Mode
Learn how to create great content to get more attention on LinkedIn Creator Mode. Here's how to make your content stand out:
Types of Content That Perform Well: Focus on writing articles that show your expertise, sharing industry insights, and using fun multimedia content. Sharing personal stories that connect with your audience can really boost engagement.
Frequency and Timing of Posts: Post regularly, about 2-3 times a week, during busy times to get more views. Being consistent keeps you visible and your audience interested. For more tips on when to post, check out our guide on the Best Day to Post on LinkedIn.
Engaging with Your Audience: Reply to comments, join discussions, and make friends to grow your audience. Creators who often talk with their audience through comments and discussions usually see more engagement and more followers.
Try these tips to improve your content strategy:
- Share personal stories that connect with your audience
- Use images and videos to boost engagement. For more on creating engaging content, see our LinkedIn Video Posts: A Guide to Engaging Content
- Post regularly to stay visible
- Interact with other creators to grow your network
Brenda Meller notes:
"My experience is that you will get better reach for yourself by commenting on their post, and then doing a separate new original post of your own, than by reposting with a comment. I know it seems like extra work and a bit silly, but it is my understanding of how the algorithm works".
Looking at Performance in LinkedIn Creator Mode
To do well with LinkedIn Creator Mode, you need to know how to use analytics. Here's how to track and improve your performance:
Get to know the metrics available, like impressions, engagement, and follower growth. This data shows how your content is doing and where you can improve.
Keep an eye on engagement rates, audience demographics, and how your content is performing. These insights help you plan your future content.
Use analytics to tweak your content strategy. Check your analytics dashboard often to see which types of content your audience likes best and adjust your strategy based on this information.
Here are some things to avoid to steer clear of common mistakes:
- Don't ignore posts that don't do well, learn from them.
- Don't focus only on follower count: engagement is more important.
- Don't overlook demographic insights
- Don't make changes without data to support them
LinkedIn is adding more AI tools to help with content creation and engaging your audience, so be ready to use these new tools.
Feeling overwhelmed? You're Not Alone! If you're just starting on LinkedIn and aiming for your first 1,000 followers, it might seem tough. Check out Rising Creators, a friendly community for new LinkedIn creators like you. Here, you can meet others who share your interests and make real connections.
