LinkedIn Company Pages: A Beginner's Guide
Adobe uses LinkedIn Company Pages and Showcase Pages to share different content with different groups. They share updates, new products, and what their employees are up to. Adobe's Showcase Pages go deeper, sharing content for specific groups like designers using Creative Cloud and marketers using Experience Cloud:
"We can share more detailed content because it's for a specific group interested in what we have to say".
Some people think LinkedIn Company Pages are just for big companies. But they're great for small businesses too. They help small businesses get noticed and build trust.
A Company Page lets you talk to a professional crowd, which is super important for B2B marketing.
Creating a LinkedIn Company Page
Creating a company page on LinkedIn is easy if you have a few things ready. Follow these steps to set up your page:
- Log in to LinkedIn: Start by accessing your personal account
- Choose the type of Page: Pick from options: Company, Showcase Page, or Educational Institution
- Enter company identity details: Type in your company name and LinkedIn public URL
- Add company information: Describe your business, including industry, company size, and type
- Upload a logo and tagline: Make sure your logo is at least 300×300 pixels. Use a tagline that clearly shows what your brand is about
- Complete the profile with more sections: Add details like company specialties, website URL, and location
In the past, LinkedIn required a certain number of connections to make a Company Page. Now, anyone with a verified email can create one, which is great for startups.
Amanda Healy says:
"For small businesses, LinkedIn is a great place to find partners and maybe even investors if you’re a startup. It’s a really good way to show your company as a leader in your field".
Making Your LinkedIn Company Page Better
Make your LinkedIn Company Page stand out. Start with a professional logo and cover image that show your brand's identity. Write a clear and interesting company description.
Get your employees involved. Encourage them to share company posts and updates. This can help more people see your page. Here are some things to do and not do:
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Do's:
- Keep a consistent brand voice
- Update your page with new content often
- Add a call-to-action in your company description
- Make sure your page looks good on mobile devices
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Don'ts:
- Don't use blurry images
- Don't leave "About" section empty
- Avoid using too much technical language
- Don't forget to link to your company website
Tip: Video posts work well. They get 5 times more engagement. Live Video posts get 24 times more engagement.
Engaging with Your Audience
To connect with your followers on LinkedIn, you need a plan. Share useful stuff like industry insights, company news, and expert opinions. Reply quickly to comments and messages. This shows you care about what your audience thinks.
Use LinkedIn tools like polls and events. These can make your content more interactive and fun. Regularly update your page and start conversations. This helps build a community. To get more followers, share targeted content, use your employees' networks, and join industry groups.
Posting every week can double how much people engage with your content. Use LinkedIn's scheduling tools to keep your posts regular.
Jessie van Breugel suggests spending 90% of your time engaging and 10% creating content:
"To build an audience, you need to be seen by the right people first. It's up to you to find and connect with them. You should also connect with their audiences. Engagement and interaction are key parts of audience building that require actions that don't scale easily".
Checking How Your LinkedIn Company Page is Doing
Use LinkedIn's analytics tools to see how your LinkedIn Company Page is doing. These tools show who visits your page, how they interact with your posts, and how your follower count changes. This helps you make your content better.
Look at important numbers like how many people see your posts, how many click on them, and how many engage with them. Checking these numbers often helps you see what your audience likes. Then, you can change your plans to do better. Use these insights to make your content strategy stronger.
See how you measure up against others. Compare your page to similar companies to find ways to get better. You can add up to 9 competitor pages to benchmark your performance.
Advanced Tips for LinkedIn Company Pages
Make your LinkedIn Company Page stand out by using advanced features and techniques. Try LinkedIn Ads to promote your company. Different ad formats can help you reach more people.
Use LinkedIn Showcase Pages to spotlight specific products or projects. This lets you create content for different groups of people.
Connect your LinkedIn plan with other marketing tools like CRM and email platforms. LinkedIn's Matched Audiences feature helps you target people who visited your website or are on your email list. This makes your ad campaigns more precise.
Look at successful LinkedIn company pages to learn what works. Check out case studies of companies that use LinkedIn well for branding and engagement. Then, try those strategies on your own page.
Common Questions About LinkedIn Company Pages
How to change a personal profile into a company page?
You can't turn a personal profile directly into a company page. You need to create a new company page separately and keep your brand looking the same.
What are some common problems when you set up your company page?
You might have problems with verification or visibility. Make sure your email domain is verified and all the necessary fields are filled out correctly.
How can I manage my company page access?
If you have multiple admins, give them clear roles and responsibilities. Update admin permissions regularly and set up ways to work together smoothly.
How to deal with negative comments or reviews?
Handle criticism by responding politely and trying to fix any problems. Set up rules for dealing with comments to keep a good reputation.
LinkedIn make company page creation free. It's a useful tool for businesses of all sizes to boost their professional presence.
Boost your LinkedIn presence with Rising Creators, a directory for beginner LinkedIn creators. You can grow your follower base by connecting with others who share your interests. Making real connections with other creators helps you get noticed and engage more people.
For more insights on building your LinkedIn presence, explore our guide on how to increase LinkedIn followers.
