10 Proven Strategies to Increase LinkedIn Followers in 2025
Are you ready to boost your LinkedIn presence and see your linkedin followers increase?
Here are some useful strategies for 2025.
Optimize your LinkedIn profile
Make your profile better to get more followers.
- Use a professional profile picture. LinkedIn says profiles with professional photos get 21 times more views and 36 times more messages.
- Create an interesting headline. This makes it easier for people to find you and draws in the right audience.
- Write a detailed summary. Show what you're good at and what you offer. This is your chance to tell your story and connect with people who might follow you.
- Show your skills and endorsements.
Tip: Use LinkedIn's featured section to show off your best work, like articles, presentations, or projects. This section is like a portfolio, showing proof of your skills to people who might follow you.
To make your profile stand out, try these tips:
- Use a custom background photo
- Keep your contact information up-to-date
- Update your skills regularly to show your current expertise
- Include keywords in your headline to make it easier to find you
Focus on these elements to create a LinkedIn profile that gets views and turns them into followers.
Make great content
Share stuff that your audience likes. Good content helps you stand out and get loyal followers.
- Share industry tips and trends. Giving useful info makes you a top resource in your field.
- Mix text, pictures, and videos to keep things interesting. Check out our LinkedIn Video Posts: A Guide to Engaging Content for more insights on video content.
- Post regularly to keep people interested. LinkedIn says posting at least once a week can double your engagement. For more tips, see our 10 Essential LinkedIn Post Tips for Beginners.
- Talk with your audience in comments to build a community. Connection is more important than how much you post.
Make content that people like and want to engage with, and you'll get followers and create a community that values what you share.
Use LinkedIn's special tools to reach more people.
- Try LinkedIn Live and Newsletters to talk to your audience live or with regular updates
- Check LinkedIn Analytics to see which posts your audience likes best
Engage with your network
Build relationships to naturally grow your followers.
- Reply to comments on your posts to create a community feel
- Comment on others' posts to get noticed and connect with more people
- Join and take part in LinkedIn groups that match your interests
- Connect with industry leaders and peers to widen your network and attract more followers
Jenny Foss, a career strategist, says curiosity has been key to her networking success:
"Be genuinely curious about someone (and listen carefully to their stories and input) and you can achieve a lot"
To engage effectively, try these actions:
- Interact with at least 10 posts every day to boost your visibility and follower count.
- Show up at the same time so people are used to seeing your content
- Avoid generic comments, make your interactions personal
Work together with other creators
Team up with other LinkedIn creators to reach new people.
- Make content with creators who have similar interests
- Host LinkedIn Lives or webinars together to talk to more people
- Share each other's content to help each other get noticed
- Tag your partners in your posts to help both of you reach more people
Working with others can really grow your reach and engagement. Some creators see their visibility go up by 30%.
Barry Feldman talks about why working with others is good:
"Collaborating lets you reach more people. If you have 10,000 followers and your partner has 10,000 too, your message reaches twice as many people".
Use LinkedIn ads
Spend money on paid promotions to get more followers. LinkedIn Ads help you reach the right people and make you more visible.
- Make ad campaigns that target specific groups and interests
- Use Sponsored Content to quickly and effectively reach people
- Watch how your ads are doing and change strategies to get the best results
- Set clear goals for growing followers through ads to see how well you're doing and improve your plan
LinkedIn Ads usually cost $5 to $15 per click, and Sponsored Content can get click-through rates of 0.8% to 1%.
For good ad campaigns, try these strategies:
- Target LinkedIn Ads by job title and industry to make them more relevant and effective.
- LinkedIn Ads used to have limited targeting options. Now, they offer advanced targeting like company size, industry, and job function.
Share success stories and testimonials
Show your achievements to gain followers. Success stories and testimonials help people trust you and see your impact.
- Post case studies and client success stories
- Share testimonials from happy clients
- Talk about your personal career milestones
- Use storytelling to engage and inspire your audience
Case studies and testimonials can boost engagement by up to 20%. They offer relatable and credible content for your audience.
Tip: Use video testimonials for a more engaging and authentic connection with your audience.
Check and update your plan
Look at what you're doing often to make sure you're growing. Checking and changing your plan helps you get more followers on LinkedIn.
- Find out which posts do the best so you can make your plan better
- Change how often you post and what you post about based on how well your posts do
- Set goals every month and check how you’re doing to keep getting better
- Be open to trying new ideas
Keep checking and improving your LinkedIn plan to keep growing and connecting with your audience.
Rising Creators is a place for new LinkedIn creators. It helps you find and connect with others who have the same interests.Starting from scratch can be tough, but this platform knows how to help.
