How to Increase LinkedIn Followers: 10 Proven Strategies in 2024
Why some LinkedIn profiles get tons of followers while others don't?
Let's explore some strategies to help you grow your followers and make your LinkedIn profile stand out.
1. Make your profile shine
Your LinkedIn profile is like your personal brand's shop window. Make it look great and tell your story:
- Use a clear, professional photo. Profiles with good photos get more views.
- Write an interesting headline and a detailed summary with important keywords to help people find you.
- Show off your skills. Complete profiles are more likely to get attention.
2. Share great content
Content is super important on LinkedIn:
- Post regularly and use pictures to make your posts more engaging. Posts with images get twice the engagement of text-only posts.
- Use LinkedIn's video feature to boost engagement, as videos are shared more than other content.
- Share stories that connect with your audience's interests. Encourage people to share and engage with your posts.
Justin Welsh is a great example of someone who has grown his LinkedIn following to 650,000 people. He does this by sharing useful content and talking with his audience. As someone who runs his own business and teaches others about LinkedIn, Justin shares tips that people can use and posts regularly. This has helped him create a big group of followers.
The key to LinkedIn success is creating content that not only informs but also inspires and engages your audience.
When creating content, think about storytelling. Stories are memorable and can make your brand feel more human, helping your audience connect with you better. Share personal experiences or case studies to make your points clearer and build a stronger connection with your audience.
3. Interact with your audience
Talking with your audience is key to growing on LinkedIn:
- Reply quickly to comments and messages to build relationships. Make your responses personal to create a sense of community.
- Ask questions that get people talking and acknowledge their contributions.
Engaging with your audience can increase your content's reach by up to 60%.
LinkedIn influencer Michaela Alexis emphasizes, "Engagement is the currency of LinkedIn. The more you engage, the more you grow."
4. Use LinkedIn's creator mode
Get the most out of LinkedIn by turning on Creator Mode. Use hashtags and host LinkedIn Live sessions. Publish newsletters and check out the analytics.
LinkedIn product manager Keren Baruch says that Creator Mode is designed to help you grow your audience by showcasing your content and expertise. Users with Creator Mode see a 30% increase in content engagement.
5. Network smartly
Build strong connections by networking wisely. Connect with industry leaders and engage with their content. Join groups and join in discussions.
Being active in LinkedIn groups can increase your profile views by up to 5 times.
Strategic networking on LinkedIn is about quality, not quantity. Focus on building meaningful connections.
6. Use LinkedIn analytics
Data helps you improve your strategy. Check analytics often to see what content works best and adjust your strategy based on the data.
Creators who use analytics to guide their content strategy see an increase in engagement. Data-driven decisions are the backbone of successful LinkedIn strategies.
7. Team up with other creators
Reach more people by collaborating. Work with other creators and promote each other. Host joint content sessions and share each other's work.
Collaboration is a powerful tool for growth on LinkedIn. It can lead to an increase in follower growth due to exposure to new audiences.
8. Promote your LinkedIn profile
Don't keep your LinkedIn profile a secret. Share it on other social media platforms and include it in your email signature and business cards.
Profiles promoted across multiple platforms see a 35% increase in connection requests.
Cross-promoting your LinkedIn profile on other platforms is an effective way to grow your network and increase visibility.
9. Join LinkedIn events
Connect with your audience live through LinkedIn events. Host LinkedIn Live sessions and attend industry events. Engage with attendees and network with speakers.
LinkedIn Live sessions can increase your profile visibility. LinkedIn events are a fantastic way to engage with your audience in real-time and build meaningful connections.
10. Keep up with trends
Stay updated to keep your strategy fresh. Follow LinkedIn's blog and adapt to new features. Use trending topics and watch for algorithm changes.
Creators who adapt to LinkedIn's algorithm changes see an increase in content visibility.
Keeping up with LinkedIn trends is essential for staying relevant and maximizing your content's reach.
LinkedIn's algorithm likes content that gets people talking. Focus on creating posts that encourage comments and shares. This boosts your visibility and helps you build a community around your content, leading to more organic growth.
Bonus tip: connect with beginner creators
Using Rising Creators list can be a big help for new LinkedIn creators. By engaging with others in your field, you can:
- Build real connections and grow your network.
- Learn and get inspired by peers.
- Increase your visibility through mutual support and engagement.
By using these strategies, you'll not only grow your LinkedIn followers but also create a supportive community. Enjoy the journey, and watch your LinkedIn presence grow!
