How to Boost a Post on LinkedIn
Do you feel like your LinkedIn posts are getting lost in the crowd? Let's learn how to boost them!
What is boosting posts on LinkedIn?
Boosting a post on LinkedIn helps your post reach more people, even those not directly connected to you. This paid feature leads to more views, likes, and comments, and possibly new connections that can help your career or business.
Boosting is for anyone with access to a LinkedIn page. That means, you need to set up a LinkedIn Page before you can use Boost.
LinkedIn makes boosting easy with simple steps to choose your audience and budget. To boost a post, find the post you want to promote, click 'Boost', pick your audience, set a budget, and go. It's that easy!
LinkedIn is different from other social media because it focuses on professionals and businesses. Some people think boosting a post is like running a big ad campaign, but it's actually a quick way to get more eyes on your post. With LinkedIn expected to have 80.7 million monthly US users in 2024, your boosted posts can reach a huge audience.
Tip: Think about when to boost your post. LinkedIn is busiest on weekdays, especially Tuesdays and Wednesdays. Boosting during these times can help more people see your post.
What do you want from your boosted post?
Before you boost, decide what you want to achieve. Are you trying to get more people to know about your brand, get more likes and comments, or get people to buy something? For example, if you want more people to know about your brand, make your post introduce your brand to new people. If you want more interaction, make your post encourage comments and shares.
LinkedIn is great for business-to-business (B2B) marketing, helping 62% of marketers get leads with a conversion rate twice as high as other platforms. So, make sure your goals match your LinkedIn plan. If you want people to visit a new product page, include a clear call-to-action and target people who might be interested.
Posts with clear goals do better. They connect more with the right people and are more likely to succeed. Before boosting, decide your goal, whether it's brand awareness, getting leads, or driving traffic. Your goal will help you choose your audience and budget.
Who should see your boosted post?
It's not just about more views, it's about the right views. By targeting the right audience, you make your boost more effective. LinkedIn's targeting tools help you choose by industry, job title, location, and more.
Use LinkedIn's insights to refine your audience. These tools help you focus on the right people based on their demographics, interests, and behaviors. For example, if you're promoting a new tool for marketers, target marketing professionals in certain industries or areas.
Here are some tips:
- Do:
- Use LinkedIn's filters to narrow your audience
- Target by job titles and industries
- Use LinkedIn's insights to refine your targeting
- Test different audience groups to find the best one
- Don't:
- Target too broadly: it weakens your message
- Set and forget it: review and adjust regularly
With LinkedIn's B2B advertising expected to earn over 4.5 billion dollars by 2024, their targeting tools are getting better. Use them to connect with the audience that matters most to your goals.
How much should you spend on your boosted post?
Setting the right budget for your boosted post involves a few things. Think about how big your audience is, how long you want the boost to last, and how far you want it to reach.
LinkedIn offers two main bidding options: cost-per-click (CPC) and cost-per-impression (CPM). CPC is good if you want clicks or conversions, as you only pay when someone clicks. CPM is better for brand awareness, focusing on reaching as many people as possible.
Image source: LinkedIn Boosting Getting Started Guide
To get the most from your budget, start small to test. Look at the results and adjust. This lets you increase spending based on performance. LinkedIn's CPC and CPM rates can vary by industry and competition, so keep an eye on your budget.
With US B2B digital ad spending expected to grow by 14.9% this year to $18.34 billion, more businesses are investing in digital ads. By starting small and scaling based on results, you can make sure your LinkedIn boosting is smart and effective.
How to make your content stand out
Create content that grabs attention when boosting a post on LinkedIn. A good post should have a clear message, strong visuals, and a call-to-action that encourages engagement. These elements work together to catch attention and drive interaction.
Here are some tips for creating effective boosted content:
- Do:
- Use high-quality visuals
- Keep your message clear and concise
- Include a strong call-to-action
- Use relevant hashtags to increase discoverability
- Don't:
- Use low-quality images
- Long or complex text
- Irrelevant hashtags
Focus on these elements to maximize your post's reach and impact.
How to check your boosted post's performance
After your post is live, check the data to see how it's doing. Key metrics to watch are reach, engagement, and conversions. These metrics show how well your post is connecting with your audience and if it's meeting your goals.
LinkedIn's analytics tools give detailed insights. You can track metrics like click-through rate (CTR) and engagement rate, which are important for understanding your post's effectiveness.
Image source: LinkedIn Boosting Getting Started Guide
Adjust your strategy based on performance data. If you see certain content or audience segments doing better, focus more on those in future posts. Posts with higher engagement often have more targeted and relevant content.
LinkedIn pages that post weekly see 5.6 times more follower growth. Regularly review your post's performance, so that you make sure your boosted posts keep delivering results.
Next steps
As you start boosting posts on LinkedIn, remember the key steps: set clear goals, define your audience, create compelling content, and analyze performance. Each step is important to make sure your boosted post reaches and connects with the right audience.
Don't be afraid to try new things and learn. Testing different strategies will help you find what works best for your goals and audience. LinkedIn's platform is always changing, and so should your approach.
For more learning and support, check out resources like LinkedIn Learning, webinars, and community forums. These platforms offer tips and insights from experts and peers.
If you want to grow your LinkedIn presence and connect with other creators, check out the List of rising creators. It's a place where you can meet and learn from other beginner LinkedIn creators in your field. This is a great way to build real connections and learn from others on the same journey.
