A Beginner's Guide to LinkedIn Carousels
Carousels could be the powerful tool you never knew you needed.
LinkedIn carousels let you show your content in a fun way. Users can swipe through several pages in one post (These posts are different from carousel ads, which cost money to show up in people's feeds).
You can make carousel posts by simply uploading a PDF:
Carousels on LinkedIn have big benefits. They are great for telling stories and showing information clearly. This helps keep people interested and makes them remember your content better.
According to Hootsuite, LinkedIn carousels get five times more clicks than other post types.
Why Use LinkedIn Carousels?
LinkedIn carousels grab more attention than regular posts, which means more people will interact with them. Carousels take big ideas and break them into smaller, easier-to-understand pieces. This makes your message clearer.
They mix images, text, and graphics, making your content more fun and interesting. Usually, carousel posts get about 30% more engagement than posts with just one image.
Carousels work well for B2B marketers who want to share detailed insights or case studies. This format lets you show lots of information that you couldn't fit in a single image or text post before. You can share up to 10 slides in one post, which helps you tell a better story.
Note: Carousels, with their many slides, make people spend more time on your post. This increases "dwell time", which is important for how LinkedIn ranks content.
How to Make a LinkedIn Carousel Post
Making a LinkedIn carousel post is easy.
First, pick design tools like Canva, PowerPoint, or Adobe Spark. These tools have templates to help you create fun and interesting carousel slides.
When your slides are done, save them as a PDF. LinkedIn lets you upload PDFs for carousel posts. To share your post, click "Start a post", choose "Document", upload your PDF, write a catchy description, and then publish it.
Here are some tips for making great carousels:
- Use clear and good-quality images and graphics
- Keep the same style and colors throughout
- Tell a simple story or have a clear message
- Make sure the text is easy to read
- Try different designs to see which ones people like best
Make sure each slide has a clear action or main point to guide your audience through your content.
Best Practices for LinkedIn Carousels
To make your LinkedIn carousel posts work well, start with a first slide that catches the eye. This will make people want to swipe through the rest.
Keep your content short and interesting. Use short, powerful text and good-quality pictures. Add a clear call to action, like telling people to visit your website, comment, or share the post.
Here are things to avoid:
- Don't put too much text on slides
- Avoid using bad-quality images
- Don't forget to make sure it looks good on phones
Fun content like quizzes or stories makes people want to swipe through your carousel.
Alex Colhoun shares his success with carousels. Some people think carousels take too long or are hard to make. But Alex says that's not true if you have a system:
"8-10% of my leads come from carousels. I create carousels hassle-free. My templates are easy to edit. They do indeed bring results. My carousels usually generate: 15,000-25,000 views, 50-250 email subscribers, 25-100 new followers, 3-4 booked calls (leads)".
FAQs About LinkedIn Carousels
What are the best size and format for LinkedIn carousels?
LinkedIn suggests using images that are 1080×1080 pixels. Upload them as PDFs to keep them looking good and compatible.
How to see if your carousel is doing well?
Use LinkedIn's analytics to check things like how many people view, click, and engage with your carousel. Looking at these numbers often helps you improve your content.
How to fix low engagement?
Try different types of content or post at different times. Test different headlines or first slides to see what grabs more attention.
If you're feeling stuck while building your LinkedIn presence, you're not alone. Many creators face the challenge of gaining visibility and followers at the start. Rising Creators is a helpful directory made for beginner LinkedIn creators like you. It helps you connect with others in your niche and grow your network naturally.
