Examples of Best LinkedIn Posts for Beginners
Learn how to create posts that grab attention, and grow your network with examples of LinkedIn posts that have proven successful.
Getting started with LinkedIn posts
To make a successful LinkedIn post, focus on being real, relevant, and valuable. Posts that connect with your audience are genuine and offer insights or solutions to common problems. Try different content types and styles.
Tip: In 2025, LinkedIn's algorithm prefers content that encourages meaningful interactions. This means posts that get comments, shares, and discussions are more likely to appear in users' feeds. To take advantage of this, end your posts with open-ended questions or calls to action that invite your audience to share their thoughts or experiences.
Personal storytelling
Using personal stories to connect with your audience is a great way to make your LinkedIn posts more engaging and memorable. Telling a good personal story means focusing on a specific moment or lesson, using a friendly tone, and being real. This not only makes your brand more human but also makes your content relatable.
Take Austin Belcak's LinkedIn post about him landing a job at Microsoft. His story shows that believing in yourself can help you succeed, and it inspired many people, leading to tens of thousands views, 350 reactions and 78 comments. This shows how personal storytelling can drive engagement and start conversations.
Sharing personal experiences on LinkedIn can lead to more engagement because they connect on an emotional level, making them more relatable and memorable. In fact, 38% of TikTok users engage with personal stories, indicating a trend that can be used on LinkedIn too.
To use personal storytelling effectively in your LinkedIn posts, consider these tips:
- Be real and genuine.
- Focus on a specific moment or lesson.
- Use a friendly tone.
- Include a call-to-action to encourage interaction.
By sharing your own experiences and insights, you can build a deeper connection with your audience and create a sense of community on LinkedIn.
Industry insights and thought leadership
Sharing insights and becoming a thought leader on LinkedIn can greatly improve your professional reputation and influence. To do this well, start by finding trending topics in your industry. LinkedIn's 'Content Suggestions' tool is helpful for finding relevant and timely topics that can inspire your posts.
Take the story of Rand Fishkin, who shared his personal journey of leaving the company he founded. His honest account of the challenges he faced resonated with his audience, showing the power of vulnerability and authenticity in thought leadership. By sharing his unique perspective, Rand not only engaged his audience but also positioned himself as a credible voice in his field.
Long-form content on LinkedIn gets 45% more views and 38% more shares, making it a good format for thought leadership. When creating thought-provoking content, consider these tips:
- Share original research or data.
- Offer unique perspectives on industry trends.
- Engage with comments to foster discussion.
- Use hashtags to increase discoverability.
Tip: In 2024, LinkedIn has improved analytics for creators, allowing you to track the performance of your thought leadership content more effectively. Use these insights to understand which topics resonate most with your audience and refine your content strategy accordingly.
Also, explore trending LinkedIn post formats that resonate with industry professionals, like infographics, case studies, and expert interviews.
Engaging visual content
Using visuals in your LinkedIn posts is a great way to boost engagement and grab your audience's attention. Posts with images get twice as many comments, and those with videos are shared 20 times more than other types of content.
When choosing visuals for LinkedIn, consider using high-quality images, infographics, and short videos. Add captions to videos. Keep videos short to maintain viewer interest.
Here are some best practices for using images and videos in your LinkedIn posts:
- Use high-quality images or videos.
- Ensure visuals are relevant to the content.
- Add captions to videos for accessibility.
- Keep videos short and engaging.
Interactive and poll posts
Creating interactive content on LinkedIn is a great way to boost engagement and build a sense of community among your audience. Polls, in particular, can increase engagement by 40% when combined with other LinkedIn ad formats. They offer a simple way to gather insights and opinions from your network, helping you understand audience preferences and trends.
To create effective polls and questions, start by asking clear and concise questions that are relevant to your audience. Provide answer options that encourage thoughtful responses and follow up with a post discussing the results. This not only keeps the conversation going but also shows your audience that you value their input.
Consider these tips for creating interactive posts:
- Ask clear and concise questions.
- Provide relevant answer options.
- Follow up with a post discussing the results.
- Encourage comments for deeper engagement.
By analyzing the results and engaging with responses, you can gain valuable insights into your audience's interests and refine your content strategy accordingly. Also, understanding LinkedIn Followers vs Connections can help you identify what works and what doesn't, allowing you to continuously improve your approach.
Interactive content boosts engagement and strengthens your connection with your audience.
Sharing achievements and milestones
Celebrating professional achievements and milestones on LinkedIn is a great way to show your progress and inspire others. Focus on the journey and the people who helped you along the way to make your post more relatable and engaging.
Take inspiration from George Blackman, who shared a milestone about his scriptwriting course reaching $227,000 in revenue within a year. He talked about how having a small but loyal group of followers helped him succeed. George is really happy because he gets to do what he loves and spend more time with his family and friends.
When sharing your own achievements, consider these tips:
- Acknowledge team contributions.
- Share lessons learned.
- Use visuals to highlight milestones.
- Invite others to share their experiences.
Ensure your profile is visually appealing when sharing milestone posts. Encourage engagement and feedback.
Learning and How-To Content
To find topics that interest your audience, think about the problems they face and how you can help solve them.
When making how-to guides, try these tips:
- Break down tough topics into easy steps.
- Use pictures to explain things.
- Give real-life examples.
- Invite questions and discussions.
By making step-by-step guides or tutorials, you become a helpful resource, building trust and engagement with your audience.
Networking and Collaboration Opportunities
Start by making your connection requests personal and regularly interacting with others' content. Sharing stories of successful collaborations can also encourage others to reach out and explore working together. LinkedIn Groups are great for finding people with similar interests and starting meaningful conversations.
Try these tips for networking on LinkedIn:
- Personalize your connection requests.
- Regularly engage with others' content.
- Share stories of successful collaborations.
- Use LinkedIn Groups to find like-minded people.
Building relationships on LinkedIn expands your professional reach and enriches your career with different perspectives and opportunities.
Company Culture and Team Highlights
Showing off your company culture and team on LinkedIn is a good way to improve your brand and attract new talent.
Look at Sheryl Sandberg, who talks about the importance of resilience and community at work. By sharing stories about team successes and a supportive culture, she not only strengthens her brand but also inspires others to create similar environments.
When posting about company culture, consider these tips:
- Share behind-the-scenes content.
- Celebrate team successes.
- Highlight employee stories.
- Use visuals to show the workplace.
Posts about company culture and team dynamics can connect with both current and potential employees, showing a positive and inclusive work environment.
Best Practices Summary
From personal stories and thought leadership to engaging visuals and interactive content, each method offers unique ways to connect with your audience and boost your professional presence. Try to post at least once a week to stay visible and engaged with your network.
Trying new things is important to find your unique voice on LinkedIn. Don't be afraid to test different content types and styles to see what your audience likes best. Use analytics to check how your posts are doing and adjust your content strategy based on engagement. Stay updated with LinkedIn's algorithm changes to make sure your content reaches more people.
If you want to accelerate your growth and connect with creators who share your interests, take a look at Rising Creators. It's a directory designed to help beginners like you find and connect with peers in your niche.
